Yes, it is important to adjust the language to the public that is going to read the content. You can specify characteristics of the audience you are addressing in the content configuration section, since certain groups may need adjustments in the communication mode regarding tone, semantics or depth of the topics to be discussed.
It’s good to specify this to that the adjustments made to the contents match what you are looking for. For example, if the target audience is young, professional, has a range of ages, or if the audience needs a specific type of communication, please indicate it.
If no instructions are provided, according to the topic the author will write a quality text enriching the content at their discretion.
In the Express and Standard briefing, the target audience is considered ‘general audience.’ If you want to specify the target audience, you must place your order for ‘Advanced briefing’ or through the Excel purchase.