You can choose the ‘person’ that should be used in the content.
If you want the content to have inclusive plurals (Example: the use of ‘we’: at our company we like to offer the best products...).
If you want to use the first person of the singular (Example: ‘I want to share this recipe that belonged to my family with you...’).
If you want to use a more impersonal language (Example: ‘The fact that compliance with standards favors coexistence among employees needs to be demonstrated...’).
You can indicate this in ‘Style and structure’ to save it in the Advanced Briefing with a specific name and retrieve it whenever you want content created with this style. This way, all the contents will be written using the grammatical person you want.