In the ‘Style and Structure’ section, you can specify how you would like the internal distribution of your content to look like.
Introduction: Some clients want brief introductions of less than 5-10% of the content. Some others don’t want an introduction, or they request an index of what is written in the body of the text.
Body: you can indicate some details like the use of bullet points and numbering to develop certain features, advantages...; use of short or long paragraphs; use of a certain length for sentences; use of examples, anecdotes to enrich the understanding, and everything you want to be taken into account in all the contents of this briefing.
Conclusion: the end of the text is important, and you can request different ways of concluding: a call to action, no conclusion, an opening paragraph for Facebook (for example, in the last 100 words as a summary of the article), referring to the company as an expert, invitation to try the service or product, invitation to leave comments in the contact form on the footer, etc. Define it so that the text ends with the coherence you are looking for.