If you indicate a "Title", the author will keep it exactly the same when they deliver the content. Remember that if the "title" has a spelling mistake, the editor has an obligation to keep it as it was written originally. Please check it carefully if you use this option.
You can also choose the "Topic", which will let the editor know which content you want to receive. When we deliver the content, it will have a new title suited to the requested topic.
If you are buying through an Excel file, fill in only one of the two. If you enter both "title" and "topic", the platform will keep "title" as default and everything you indicate in the subject will not be taken into account. If this happens, the editor will not see it.